Jakarta, April 21, 2026 — Momogi Group, a leading snack and beverage manufacturing company in Indonesia, continues to drive innovation through its Momogi brand by expanding the Nusantara Series with the launch of three new variants: Pecel, Chicken Satay, and Ayam Woku. This initiative reflects the company’s ongoing commitment to bringing Indonesia’s rich culinary heritage into snack products that resonate with today’s generation.
Following the positive consumer response to previous variants such as Rendang and Soto Ayam, Momogi is now introducing an even wider exploration of authentic Indonesian flavors. Each variant is designed to represent the distinctive character of regional cuisine — from the savory peanut seasoning of Pecel, the familiar sweet and savory taste of Chicken Satay, to the rich spice sensation of Sulawesi’s signature Ayam Woku.
Through the Nusantara Series, Momogi not only delivers snack products but also invites consumers to experience Indonesia’s diverse culinary flavors in a more practical and enjoyable way.
Natanael Yonathan, Vice President of Marketing at Momogi Group, stated that the launch is part of Momogi’s ongoing effort to stay relevant to evolving consumer trends and preferences.
“Through the Nusantara Series, we want to introduce a new way of enjoying Indonesia’s iconic flavors. The addition of the Pecel, Chicken Satay, and Ayam Woku variants reflects our commitment to continuous innovation while strengthening the brand’s emotional connection with consumers,” said Natanael.
As consumer interest in locally inspired products continues to grow, Momogi sees significant opportunities to further develop variants based on Indonesian culinary heritage. This campaign also reinforces Momogi’s position as a brand that is not only innovative, but also capable of elevating local identity into something relevant for the modern market.
Moving forward, Momogi will continue introducing new flavor innovations as part of its strategy to expand its product portfolio and deliver more diverse experiences for consumers across Indonesia.
The latest Nusantara Series variants are now available at local convenience stores across Indonesia and through all official Momogi e-commerce platforms. In addition, Momogi is also offering an interactive experience through “Momogi Jelajah Nusantara” on Roblox, where consumers can enjoy an Indonesia-themed exploration game and stand a chance to win grand prizes, including family vacations to Bali, Yogyakarta, and Manado.
Media Contact:
Andry Fitriani Burhanudin
Corporate Communications Officer
Website: www.momogi.co.id
Email: corcomm@momogi.co.id
