Jakarta, May 7, 2026 — Momogi Group, a leading snack and beverage manufacturing company in Indonesia, has officially introduced HATAGO, an innovative healthy snack brand made from real corn, designed to meet the needs of modern consumers seeking snack options that are convenient, delicious, and aligned with a healthier lifestyle. The launch of HATAGO reflects the company’s commitment to delivering product innovations that are relevant to evolving consumer trends and preferences.
The demand for healthier snack options continues to grow, particularly among urban consumers and younger generations. According to Statista, Indonesia’s snack food market is projected to reach approximately USD 4.54 billion by 2025, with a compound annual growth rate (CAGR) of around 8.7% through 2030. This trend is driven by increasing health awareness, the need for convenient snacking solutions, and a growing preference for products with portion-controlled packaging that fit modern lifestyles.
In response to these trends, HATAGO has been developed as a healthy snack made from real corn, designed to help consumers enjoy smarter snacking choices. Featuring a portion-controlled packaging concept, HATAGO offers a more convenient snacking experience with serving sizes tailored to modern families. As its initial product offering, HATAGO introduces Corn Stick snacks in two flavors: Cheddar Cheese and Roasted Corn.
Produced using a baked, not fried process, HATAGO is positioned as a high-fiber, trans fat-free, and gluten-free snack, making it a better everyday snacking option for consumers.
Natanael Yonathan, Vice President of Marketing at Momogi Group, stated that the introduction of HATAGO represents part of the company’s broader strategy to expand innovation within the snack category.
“Through HATAGO, we aim to provide snack choices that are more relevant to today’s consumer lifestyle. Beyond offering great taste, HATAGO is designed as a snacking option that is not only enjoyable but also healthier for all age groups—from children to adults—while supporting more practical snacking habits for modern consumers,” said Natanael.
The launch of HATAGO further strengthens Momogi Group’s efforts to diversify its product portfolio and reach evolving consumer segments. Moving forward, the company will continue introducing new innovations as part of its strategy to reinforce its position within Indonesia’s FMCG industry.
HATAGO products are available through various modern retail channels and e-commerce platforms across Indonesia.
Media Contact:
Andry Fitriani Burhanudin
Corporate Communications
Website: www.momogi.co.id
Email: corcomm@momogi.co.id
