Surabaya, October 13, 2026 – Momogi Group is participating in Pekan Raya Jatim (PRJ) Surabaya 2026, taking place from October 8–18, 2026, at Grand City Convex, Surabaya. At the exhibition, Momogi Group is showcasing five of its leading brands: Momogi, Criscito, Yale-Yale, Hatago, and Migi-Migi. The company is placing a special focus on attractive promotional offers from Momogi, Migi-Migi, and Yale-Yale to create a more engaging shopping experience for visitors.
Momogi Group’s participation in PRJ Surabaya 2026 is part of the company’s efforts to strengthen consumer engagement through direct marketing activities. As an event that brings brands closer to the public, PRJ Surabaya provides an opportunity for the company to showcase its product portfolio while expanding interactions with consumers in East Java.
Throughout PRJ Surabaya 2026, visitors can enjoy special offers from three selected Momogi Group brands. Momogi is featuring promotions on its signature snack sticks, Migi-Migi is offering attractive deals on its wafer products, and Yale-Yale is adding to the excitement with exclusive promotional offers for exhibition visitors. Details regarding promotional mechanisms and terms and conditions are available through each brand’s official Instagram account.
Natanael Yonathan, Vice President of Marketing at Momogi Group, said, “Our participation in PRJ Surabaya 2026 reflects our commitment to getting closer to consumers. Through our diverse brand portfolio and special offers from Momogi, Migi-Migi, and Yale-Yale, we aim to deliver a relevant and engaging experience for visitors while strengthening long-term relationships with consumers.”
For Momogi Group, participating in consumer exhibitions such as PRJ Surabaya is one way to strengthen brand visibility and reach new consumers. These activities complement the company’s broader efforts to develop products, expand distribution, and build lasting relationships with the market.
According to Ralph Scheunemann, Marketing Director of PT JIEXPO, PRJ Surabaya 2025 attracted approximately 260,000 visitors, generating total transactions of around IDR 45 billion. For the 2026 edition, the organizer is targeting 270,000 visitors, with projected transaction value reaching IDR 50 billion. These targets present an opportunity for Momogi Group to expand its sales potential through direct consumer engagement and promotional activities during the exhibition.
This strategy is supported by Momogi Group’s portfolio of five brands comprising more than 100 stock-keeping units (SKUs), alongside a distribution network reaching more than 30,000 outlets across Indonesia. The strength of this portfolio and distribution network provides a solid foundation for reaching diverse consumer segments, expanding brand presence, and supporting marketing activities in the domestic market.
Momogi Group invites residents of Surabaya and surrounding areas to visit PRJ Surabaya 2026 at Grand City Convex until October 18, 2026. Visitors are encouraged to take advantage of the exciting promotions from Momogi, Migi-Migi, and Yale-Yale throughout the exhibition.
Media Relations:
Andry Fitriani Burhanudin
Corporate Communications
Website: www.momogi.co.id
Email: corcomm@momogi.co.id
