Jakarta, March 26, 2026 — Momogi Group has officially completed the acquisition of a majority stake in Bibica (“Bibica”), marking the establishment of a significant regional-scale snack and confectionery platform in Southeast Asia. The transaction was executed through the acquisition of 99.13% ownership of Bibica Capital Co., Ltd., previously held by PAN Group.
With the addition of Bibica, Momogi Group is now strategically positioned within the regional FMCG industry, particularly in the snack and confectionery segment, which is estimated to be valued at over USD 25 billion in Southeast Asia, with a compound annual growth rate (CAGR) of approximately 5–7%, based on industry research from sources such as Euromonitor and Statista. On a pro forma basis, the combined entity will hold a significant market presence in Indonesia and Vietnam as two key markets in the region, with access to more than 270 million consumers in Indonesia and approximately 100 million consumers in Vietnam.
The acquisition also unlocks strong strategic synergies, particularly in cross-border distribution integration, production capacity optimization, and collaborative research and product development. Momogi Group is well-positioned to expand Bibica’s product penetration into the Indonesian market, while introducing and further developing Momogi products in Vietnam. Overall, these synergies are expected to drive revenue growth while enhancing profitability through sustainable operational efficiencies.
Servin Njoo, Director of Momogi Group, stated, “The acquisition of Bibica represents a strategic step in building a strong and sustainable regional FMCG platform. By combining the strengths of both companies in branding, distribution, manufacturing capabilities, and innovation, we see significant opportunities to accelerate expansion across Southeast Asia and position the combined entity as a leading player in the region.”
Meanwhile, Ms. Nguyen Thi Tra My, Director of PAN Group, added, “This transaction is part of our strategy to optimize our portfolio and reallocate capital toward core sectors, while ensuring that Bibica is in the hands of the right strategic partner to continue its next phase of growth. We believe Bibica will grow rapidly as two iconic brands from Indonesia and Vietnam are now united.”
Bibica is one of Vietnam’s leading confectionery brands, supported by a strong business foundation and a consistent growth track record. In 2025, Bibica recorded a pre-tax profit of VND 160 billion, representing a 20% year-on-year increase and the highest level in the company’s history. This performance reflects the success of its operational transformation and highlights its significant growth potential, especially with the support of a larger regional platform under Momogi Group.
Moving forward, Momogi Group will focus on operational integration between Indonesia and Vietnam, strengthening brand positioning in each market, and expanding into other Southeast Asia and global markets. The company will also continue to enhance production capacity and cost efficiency to support a larger business scale. With the foundation established through this transaction, the combined Momogi and Bibica entity holds strong potential to become a market leader in the snack and confectionery segment in Southeast Asia, supported by economies of scale, strong brand equity, and a focused regional expansion strategy.
Media Contact:
Andry Fitriani Burhanudin
Corporate Communications Officer
Website: www.momogi.co.id
Email: corcomm@momogi.co.id
